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Tokenism in Marvel Movies

4/1/2016

2 Comments

 
Picture
Hope Van Dyne (Evangeline Lily) teaches Scott Lang (Paul Rudd) how to fight properly in Ant-Man (Reed, 2015). 
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By Megan Hess
When released last week, Batman v. Superman: Dawn of Justice (Snyder, 2016) created a divide between fans and critics. The glowing amateur reviews contrasted with the professional views which opined that the film could be better. 
Along with critiques came the inevitable comparisons to Marvel. DC and Marvel's competition has lasted for decades - both on and off-screen - and most would say  Marvel wins over DC with their films (not just the ones made by Disney) - both in quantity and quality. However, DC has an edge on Marvel in one area: their women. 
Batman v. Superman didn't need Wonder Woman, yet the writers chose to include her anyway. DC recognized the fan frenzy over Wonder Woman, and rewarded it by giving the character her own solo movie, set for release in 2017. Comparing this to Marvel' s consistent denial of fan requests for a Black Widow stand-alone film - although they compromised with Captain Marvel (2019) - it's clear who knows how to utilize their female characters to full advantage. 
​Those people who only watch the Marvel movies and don't read any comics would think that they don't have a lot of female characters, when, actually, the opposite is true. Marvel has more than enough women they could move off the page and onto the movie screen, but they choose to use only a handful of them. The majority of Marvel films embody tokenism, or the practice of including one or two minority figures in order to appear diversified. In fairness to Marvel, they outclass DC in terms of racial/ethnic diversity. Then again,  they have produced many more films; perhaps DC just hasn't had the chance to catch up yet. 
​ Gender-specific tokenism is more commonly known as "The Smurfette Principle." Feminist writer Katha Pollitt invented the term in a 1991 New York Times magazine article. After noticing a disproportionate female-to-male character ratio on children's television programs, she analyzed  the effect that lack of adequate representation  has on young female viewers. The message which comes from having only one or two women in a show's principal cast of characters mirrors the words of Simone de Beauvoir in The Second Sex: "She [the woman] is defined and differentiated with reference to man....she is the incidental, the inessential, as opposed to the essential. He is the Subject, he is the Absolute - she is the Other" (Freeman 255).  In Pollitt's words: "Boys are the norm, girls the variation; boys are central, girls peripheral; boys are individuals, girls types. Boys define the group, its story and its code of values. Girls exist only in relation to boys" (Pollitt 1).
Picture
Natasha Romanoff, a.ka. "Black Widow," (Scarlett Johansson) the Smurfette of the Avengers team, prior to Avengers: Age of Ultron (Whedon, 2015).
Out of all of Marvel's leading ladies, Natasha Romanoff (Scarlet Johansson) gets the most "Smurfette-ed." First introduced in Iron Man 2 (Favreau, 2010) Romanoff got the distinction of being the single XX chromosome-carrier on the Avengers team when Avengers (Whedon, 2012) was released in 2012.  She accompanied Cap through Captain America: The Winter Soldier (Russo & Russo, 2014), and reunited with the guys for Avengers: Age of Ultron (Whedon, 2015)...where she finally got a female companion in Elizabeth Olsen's Scarlet Witch. Age of Ultron changed things in other ways for Natasha; it began to explore her complicated and painful backstory, supplying a possible avenue of exploration for the solo movie fans still clamor for. 
Picture
Even though Hope Van Dyne (Evangeline Lily) is Hank Pym's (Michael Douglas) biological daughter, and much more qualified than Scott Lang (Paul Rudd), she still doesn't get to wear the suit - at least in this movie (Ant-Man, Reed, 2015).
 Marvel has made improvements, attempting to have more superheroines and less Smurfettes in its recent projects. Yet, males still outnumber women characters in every movie, and they still choose to make more movies focused around men (like the majority of films that get released each year) instead of adding female-centric projects. Why should Captain America get 3 movies when Black Widow has none? The creators at Disney and other studios behind the MCU should take a look at the way Fox handles another Marvel property: the X-Men franchise. While male characters still make up the majority of the cast, it makes a better attempt at gender parity than anything in the MCU - especially with X-Men: Apocalypse (Singer, 2016) which adds Psylocke (Olivia Munn) and Jubilee (Lana Condor) - as well as younger versions of Storm (Alexandra Shipp) and Jean Grey (Sophie Turner) - to the film franchise. 

Works Cited
Freedman, Estelle, ed. The Essential Feminist Reader. New York: Modern Library, 2007. Print.
Pollitt, Katha. "Hers; The Smurfette Principle." The New York Times Magazine. 7 April 1991. Web. 23 March 2016. 
2 Comments
Neo
12/10/2020 01:08:14 pm

It's curious to me how tokenism is now just the accepted norm with the MCU. If there's a male lead, there's bound to be a strong female and a strong diverse character. I have no problem with those kind of characters, but when it becomes predictably formulaic then you go into these kind of films and think, "I wonder who the token characters will be in this one...?"

Reply
Vlad
9/19/2022 02:29:20 pm

The reason why there are more males roles, is simply that the comic books had more male characters. It's just how it was.

I bet if the industry AND society did a fair analysis of consumers of the comic world, you'd find that males were (are) the predominant consumer.

Society seems to increasingly whining on about the "unfairness" of disproportionate representation in terms of blockbuster stories etc, but dismally fail at showing the supporters.

A similar phenomenon is present in other genres and media on the flip side.

Take Romance novels and flicks... females tend to be the biggest (and arguably, disproportionate) consumer who seem to have no issue of the roles played out here.

It's a case of "We want equal rights, but when we get them we want equal rights AND the formerly attributed luxuries attributed to the former roles." In other words... an Orwellian version of "All animals are equal, but SOME animals are MORE equal than others"

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