Cinemablography@gmail.com
Cinemablography
  • Home
  • About
  • Journal
    • Existentialism in Film >
      • The Existential Philosophy of Melancholia
      • The Philosophy of Camus in The Dead Don't Die
      • The Existentialist Subtext of Dear Evan Hansen
      • An Existentialist Reading of "The Turin Horse"
    • A Woman's Perspective: Gender, and Identity in the Romanian New Wave
    • Film Theory Issue 1
    • Film Theory Issue 2
    • Science Fiction
    • Science Fiction Issue 2
    • Pan's Labyrinth
    • Kathryn Bigelow >
      • Opening Scene
      • Supermarket Scene
      • Round Table Discussion
  • Blog
  • Articles by Category
  • Contributors
  • Videographic Essays
  • Our Work
    • Links

The Found Footage Genre: An Inexpensive Tool for Horror

2/5/2014

0 Comments

 
Picture
by Michael Hoffman
            In recent years, the found footage genre has developed into a rather popular filmmaking model, especially when used in conjunction with the horror genre. Conventionally, the found footage genre seeks to tell all, or a substantial amount, of a film’s story through video recordings. Although it was not the first film to explore this relatively new genre, The Blair Witch Project (Sánchez and Myrick, 1999) certainly played a vital role in bringing the found footage genre popularity and mainstream appeal. Nearly a decade later, Paranormal Activity (Peli, 2007) contributed to the genre’s success, inspiring many similarly styled films thereafter. But what is it that makes the found footage genre an attractive style of filmmaking?

            For directors, the found footage genre is enticing because of its ability to be cheaply produced with the potential for high profit. To explain, generally, these movies lack recognizable stars to aid in the suspension of disbelief, particularly when desiring a viral marketing campaign that attempts to distort the line between reality and fabrication. In order to further distort this line, directors also typically prefer amateur cinematography and sound. With that said, very little money needs to be spent on the cast and crew, which allows directors to circumvent a lot of the upfront costs, but still find ways to interest viewers and generate high profit margins. For instance, when The Blair Witch Project was first released, it claimed to tell a true story about three student filmmakers who disappeared while filming a documentary about a local legend known as the Blair Witch. To enhance the notion of the story being true, the directors made sure that the “victims” were not available for interviews around the time of the film’s initial release. In all, the final cost of The Blair Witch Project reportedly topped out at around $750,000, but took in about $249 million worldwide (Ordoña). Similarly, when Paranormal Activity was released, it made $193 million on a reported $15,000 budget.

            Although the reasons for why the found footage genre appeals to directors is obvious, why has the style been so successful for viewers? Perhaps this question can be answered by considering how found footage movies cater to a generation of adults that are always plugged-in and sharing their lives online. In other words, found footage films inherently possess qualities that viewers find relatable, which enhances their believability and appeal. Naturally, this also makes the found footage film an effective technique for horror films to embrace. As screenwriter John Swetnam observes, through the found footage approach, viewers are able to experience scares in a “more visceral and direct way,” along the lines of the “choose your own adventure books” (Frappier). However, Swetnam believes that the found footage genre could become an effective technique for movies outside of the horror genre, citing Chronicle (Trank, 2012) as an example. Ultimately, Swetnam believes that although people may no longer see found footage films as reality, “they will suspend their disbelief and become part of the story like never before,” making the potential for the genre limitless. Without a doubt, despite its recent advent, the found footage genre stands poised to offer some interesting possibilities and develop into a prevalent cinematic movement.

Works Cited

Frappier, Robert. "Interview: Why Are Found Footage Movies So Popular?" Screen Rant. Web. <http://screenrant.com/popular-found-footage-movies-robf-154762/>.

Ordoña, Michael. "Hollywood embraces found-footage craze." Boston Globe [Boston] 02 Jan 2014. Web. 30 Jan. 2014. <http://www.bostonglobe.com/arts/movies/2014/01/02/hollywood-embraces-found-footage-craze/BkICd5RhUE1WCsbBSrYclI/story.html>.
0 Comments



Leave a Reply.

    RSS Feed

    Archives

    February 2023
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    May 2019
    April 2019
    March 2019
    December 2018
    November 2018
    May 2018
    April 2018
    March 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    May 2016
    April 2016
    March 2016
    February 2016
    December 2015
    November 2015
    October 2015
    September 2015
    April 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    July 2013
    June 2013
    April 2013
    March 2013
    February 2013
    December 2012
    November 2012
    October 2012
    September 2012
    June 2012
    May 2012

Powered by Create your own unique website with customizable templates.